The Site Book: 165 pages

Written by an expert with more than 20 years of experience in commercial site evaluation, The Site Book is a practical book that takes a logical and process-oriented approach to site evaluation.
Built around dozens of real-life examples of sites that work, sites that don't — and all of the reasons why — this book explores the dynamic and sometimes complex relationship between site features and other factors that will ultimately determine the success of any restaurant or retail location.
Includes:
*    In-depth discussion of the major areas affecting a site evaluation including customer sources, usage patterns, demographic reports, day parts, linkages, drop-in features, physical surroundings, image, trade area, growth strategies, competition, and cannibalization.
*    A step-by-step guide through the site evaluation process using a unique site evaluation worksheet.
*    Strategies for measuring and weighting the relative importance of each site feature and calculating a final site score.
*    Practical tips for specific concepts and varying market conditions -- such as opening a first destination in a new market, adding a second store, or backfilling in a saturated market.
*    Strategies for site selection in competitive markets where the best locations are in short supply.

*    Considers the perspective of both convenience and destination concepts as well as new and established businesses.